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In this episode, Christine and Geoff discuss:
- Why authors are failing to sell and how to turn that around.
- The Amazon Algorithm and getting visibility for your book.
- The Seven Tweaks to optimize your book sales.
Key Takeaways:
- You must have a platform and the mindset of a marketer, not only a mindset of an author.
- Marketing is sharing. It is getting your message and your book out there to the people who need your message.
- Consistency is the key to keep you out of the Amazon black hole.
“Everything you do with your book…view it all through the lens of the perspective reader.” — Geoff Affleck
About Geoff Affleck: Geoff Affleck is a 6x bestselling author, publisher and self-publishing coach. He has helped hundreds of authors launch books ranging from #1 Kindle eBooks to New York Times bestsellers. He is the bestselling author of “5 Things Every First-Time Author Needs to Know” and “Enlightened Bestseller” and he specializes in helping authors to optimize their presence on Amazon so that they can sell more books. Born and raised in Australia, he now lives on Vancouver Island, Canada where he enjoys sailing, yoga and a relaxed west coast lifestyle.
Connect with Geoff Affleck:
Facebook: Bestseller Bootcamp
Website: GeoffAffleck.com
Book: 5 Things Every First-Time Author Needs to Know
LinkedIn: Geoff Affleck
Free Resource: Amazon Optimization Intensive
Connect with Christine Kloser:
Twitter: @christinekloser
Facebook: Christine Kloser
Website: ChristineKloser.com
Show: Get Your Book Done Podcast
Pinterest: Christine Kloser
LinkedIn: Christine Kloser
