I am so pleased that Christine asked me to write a guest article for her e-zine this week. I have a great resource to share with you today. Something that will help you and your business in ways you never imagined.
I see an epidemic of business owners wanting to make a difference, but who end up under-charging and under earning. There are many reasons why. You want to do what you love and reach as many people as possible, but you find yourself giving away your services away for free too often. Maybe you don’t feel confident about charging more than you do now In fact, you may even feel a little selfish or guilty about the idea of charging a lot of money. Perhaps, you’re working too much and you’re feeling overwhelmed.
It’s extremely difficult to give your clients the attention and help they deserve, if you are struggling personally, emotionally or financially. If you are passionate about the work you do, but your business isn’t bringing in the kind of income you expected, you’re not alone. My research with hundreds of business owners shows that only about 20% of heart-centered business owners consider themselves to be earning enough.
I meet with mission-oriented business owners all time who are not charging enough to have an income that sustains them. And it breaks my heart to see these kindred spirits suffering – and not doing the work they’re here to do.
What I’ve seen is that Premium Packages are the single best way to serve people deeply, and make a good income in your business. EVERY type of business has room for a Premium level of service (even if you’re just starting out and have no list). In my new Manifesto, I show you how to create premium packages and how offering premium packages can add up to really good income in your business without needing a ton of clients. It’s quite simple once you know what to do and how to prepare yourself to raise your rates.
This may not have occurred to you, but undercharging is actually costing your business. There are some big problems you run into when you mainly provide low cost offerings. For example, you need more clients to cover your expenses and earn a decent living, so your time with each one is compromised. You are not reaching each client in the way you want to and helping them in the best, most heartfelt way possible.
When I am talking about a Premium Package, I am talking about you creating an offering of service or a program that is specifically designed to create deep, lasting or extremely desirable transformation. People are willing to pay more when you take them to the result they want, rather than just offering a Band-Aid for their problem. The kind of offering I’m talking about will help solve an urgent problem someone is having that they would be willing to invest a premium for. It’s about offering and doing your best work that you can be really proud of. I know for me, offering Premium Packages gave me the incentive and that extra nudge to continually be committed to my craft and getting better and better at what I do. It was the rallying cry I needed to be the best that I can be.
When you simplify your business and design your business model to be attracting and enrolling the majority of your clients into Premium Packages…you wind up making more money and working a lot less. A lot of my clients want to travel or live a full life and they want to make a difference in the world without needing to slave away by working too much and getting burnt out and overwhelmed. Premium Packages can help you do that and be a better coach to your clients in the process.
If you want to learn a lot more about how to create Premium Packages, I’d love for you to download my Manifest Now!