003 Geoff Affleck: Understanding Amazon Optimization

by | Dec 16, 2019 | Podcast

In this episode, Christine and Geoff discuss: 

  • Why authors are failing to sell and how to turn that around. 
  • The Amazon Algorithm and getting visibility for your book. 
  • The Seven Tweaks to optimize your book sales. 

Key Takeaways: 

  • You must have a platform and the mindset of a marketer, not only a mindset of an author. 
  • Marketing is sharing. It is getting your message and your book out there to the people who need your message. 
  • Consistency is the key to keep you out of the Amazon black hole. 

“Everything you do with your book…view it all through the lens of the perspective reader.” —  Geoff Affleck 

About Geoff Affleck: Geoff Affleck is a 6x bestselling author, publisher and self-publishing coach. He has helped hundreds of authors launch books ranging from #1 Kindle eBooks to New York Times bestsellers. He is the bestselling author of “5 Things Every First-Time Author Needs to Know” and “Enlightened Bestseller” and he specializes in helping authors to optimize their presence on Amazon so that they can sell more books. Born and raised in Australia, he now lives on Vancouver Island, Canada where he enjoys sailing, yoga and a relaxed west coast lifestyle. 

Connect with Geoff Affleck:
Facebook: Bestseller Bootcamp
Website: GeoffAffleck.com
Book:  5 Things Every First-Time Author Needs to Know
LinkedIn: Geoff Affleck
Free Resource: Amazon Optimization Intensive 

Connect with Christine Kloser: 
Twitter: @christinekloser
Facebook: Christine Kloser
Website: ChristineKloser.com
Show: Get Your Book Done Podcast
Pinterest: Christine Kloser
LinkedIn: Christine Kloser 


About the Author

Christine Kloser

Since 2004, Christine Kloser has trained nearly 70,000 entrepreneurs, leaders and authors to write their transformational books through her popular programs, Get Your Book Done®, the Transformational Author Experience®, Breakthrough LIVE, and the My Time to Write® mentorship program. She is well recognized as the leader of the transformational author movement, and is gifted at helping her clients feel seen, heard, valued and understood in ways that transform their lives, books and businesses. 


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